Disney veteran Rebecca Campbell will succeed him as chairman of director-to-consumer and international.
Kevin Mayer, the Disney executive who oversaw the launch of the streaming service Disney+, is leaving his post at the entertainment giant to become CEO of the fast-growing social media app TikTok.
Disney veteran Rebecca Campbell will succeed him as chairman of director-to-consumer and international.
“I am very proud of what our extraordinarily talented direct-to-consumer and international team has accomplished in creating and delivering a world-class portfolio of streaming services, particularly Disney+,” Mayer said Monday in a statement.
Mayer joins TikTok at a pivotal moment for the app, which is owned by Chinese conglomerate ByteDance. Less than three years old, it has been on a quick ascent that has been aided by the coronavirus pandemic. In March, the app surpassed 2 billion worldwide downloads, according to third-party measurement firm Sensor Tower. Mayer also will serve as COO of ByteDance.
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